Re: “Fast-fashion giant Shein expanding to downtown Bellevue as U.S. push intensifies” [Feb. 7, Business]:
I belong to Gen Z, and lots of people I do know store at Shein for affordable, fashionable garments — so it’s no shock that Shein is increasing its operations within the U.S. However the explosion in reputation of quick vogue giants like Shein is a really regarding pattern.
Quick vogue firms mass-produce textiles to maintain up with the ever-changing “microtrends.” As reported on NPR, Shein alone drops as much as 10,000 new objects on its web site each day. That’s solely a fraction of the 100 billion clothes objects that the style trade produces yearly (McKinsey Sustainability) — far more than we are able to put on. Due to this overproduction, about 30% of garments produced annually are by no means offered or worn (Australian Round Textile Affiliation) and are doubtless headed to the closest landfill or incinerator (Good on You). Which means the resource-intensive course of of creating our garments should be repeated time and again, consuming up valuable pure assets on the entrance finish and making a mountain of preventable waste on the again finish, exacerbating local weather change.
As an alternative of permitting these quick vogue firms to proceed to broaden their market share — and their environmental influence — let’s as a substitute get waste out of vogue.
Kathryn Horvath, Seattle, Waste is Out of Trend Marketing campaign Affiliate, PIRG
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