A slice of the almost $29 million that Boulder collected throughout the first six and a half years of a voter-passed soda tax has offered low-income residents with more money to purchase recent produce from native companies.
It’s one among some ways town has directed income from that uncommon tax to a variety of applications centered on enhancing well being fairness locally.
Maria Fraire, one among almost 1,500 folks throughout 370 households now enrolled in the Fruit & Veg Boulder program, has relied on the month-to-month stipend to maintain her vegan weight loss plan, sometimes buying at Complete Meals. She’s been a part of the initiative for a few yr, receiving the utmost $80 per thirty days towards produce purchases for her household.
“My breakfast is greens; my lunch is greens,” she stated in Spanish. Initially from Zacatecas, Mexico, Fraire has lived in Boulder for nearly 25 years.
Due to how costly recent produce may be, she stated, “For me, (this system) helps quite a bit.”
Fruit & Veg Boulder is a part of a broader Boulder County program that additionally serves Longmont residents. Enrollees should meet low-income thresholds; for a household of 4, the family’s annual adjusted gross revenue ought to fall beneath $55,500. Residents of these cities can take part if they don’t in any other case qualify for 2 federal meals help applications that help low-income households and girls who’re pregnant or have younger kids.
The produce program fills a niche by serving to, partly, undocumented immigrants and combined immigration standing households, or households with each U.S. residents and folks with out authorized standing.
Program individuals purchase produce utilizing paper coupons. Households made up of 1 or two folks obtain $40 per thirty days, whereas these with three or extra folks get $80 per thirty days.
The funding for Boulder’s a part of this system comes principally from town’s sugar-sweetened beverage tax revenue, awarded by its Health Equity Fund, whereas Longmont attracts on different funding sources. Boulder grew to become one among the nation’s few cities to tax sugary drinks after its poll measure passed with 54% of the vote within the 2016 election. Different cities with soda taxes embrace Seattle, Philadelphia and San Francisco.
The tax, which took impact in July 2017, collects a 2-cent excise tax per ounce from distributors of sweetened drinks, corresponding to soda and power drinks. The ballot measure dictated that tax income would go towards well being promotion, wellness applications and continual illness prevention.
The quantity of soda tax income devoted to the Fruit & Veg Boulder program typically varies, however it’s receiving $298,000 in 2024 — the identical as final yr, stated Elizabeth Crowe, deputy director of Boulder’s Housing and Human Providers Division.
This system has obtained extra cash from town’s allocations within the federal, pandemic-era American Rescue Plan Act: $55,000 this yr and $88,000 final yr. The additional cash was used to assist scale back this system’s lively waitlist, Crowe stated.
“We want this entry”
The overwhelming demand for this system is spurred partly by Boulder’s excessive price of residing. To make a residing wage in Boulder County, an grownup with no kids would wish to earn $26.36 per hour at their job, in keeping with a living wage calculator produced by the Massachusetts Institute of Technology. For a father or mother with two kids, it’s $65.26 per hour — a number of occasions the $14.42 minimal wage in Boulder and Longmont, although the county’s minimal wage in unincorporated areas is barely greater.
“There are lots of people who find themselves struggling to get by and to make it in Boulder County,” stated Amelia Hulbert, who leads Boulder County Public Well being’s Wholesome Consuming, Energetic Dwelling staff.
In Boulder, Fruit & Veg program enrollees can frequent the Boulder Farmers Market and eight collaborating grocery shops, together with King Soopers and Complete Meals Market.
Organizations that join households with this system are seeing the affect on their neighborhood, although gaps in entry nonetheless stay.
Elena Aranda is the co-director of El Centro Amistad, a nonprofit that helps the county’s Latino neighborhood. She attended an occasion on the Boulder Farmers Market final week, sitting within the shade as market goers ambled alongside thirteenth Road, reusable luggage on their arms.
“You don’t see our neighborhood coming right here,” Aranda stated, “as a result of it’s not reasonably priced.”
However due to the Boulder program, individuals with coupons in hand are beginning to really feel welcome within the area, Aranda stated. “We want this entry, particularly for kids,” she added.

Nonetheless, Jorge De Santiago, El Centro Amistad co-director, stated this system can serve solely a “very small share of the households who really want the assist.”
As a result of he doesn’t foresee demand shrinking, De Santiago would love this system to develop all through the remainder of the county.
Hulbert additionally desires to see this system improve the month-to-month allotment for individuals, noting that, “with inflation, groceries are dearer.”
Program is now 5 years outdated
The Fruit & Veg Boulder program kicked off in 2019, adopted in 2020 by the Longmont program, which now serves greater than 1,000 folks throughout 225 households.
Apart from funding its a part of this system, town of Boulder awards soda tax income by means of the Well being Fairness Fund to organizations engaged on meals and water safety, well being and wellness training, bodily health and extra. This yr, it really helpful about 50 awards, totaling $3.8 million, in keeping with an inventory of fund allocations.
Amongst different recipients are Clinica Campesina Household Well being Providers, a neighborhood well being middle that obtained $175,180 for complete main care providers for residents, and Neighborhood Meals Share, a meals financial institution that was awarded $116,946 to collect and distribute wholesome meals.
Boulder Mayor Aaron Brockett praised his metropolis’s Fruit & Veg program as “a transformative initiative in our neighborhood.”
He additionally pointed to a optimistic affect on native companies the place individuals store.
Emmy Bender, co-owner of Off Beet Farm, sells greens grown on her Boulder County farm on the Boulder Farmers Market. Now in its second yr in enterprise, Bender estimates 10%-15% of final yr’s gross sales concerned some form of low-income help just like the Fruit & Veg Boulder program.
She described it as a “win-win for everyone.”
“Native farmers are in a position to promote their meals and assist native economies and soil well being,” Bender stated. “After which individuals are in a position to entry our meals that wouldn’t in any other case be capable of afford it.”

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